Many of our subscribers have been asking us to write about the Mamaearth IPO for a while now. And while we could have done that, we had a better idea. We wanted to talk about something beyond just the valuation. Beyond the obvious issues with the meagre profits. We wanted to actually explore Mamaearth - the company and the draft prospectus to see what's truly going on here. And we wanted to do it in a slightly different format. Experiment with something that we haven't done in a long long time.

So in this week's Finshots Markets (just this once) we aren't going to write a story. Instead, we will tell the story on YouTube. And unlike our crisp stories, this is a long explainer and an introduction to our latest foray into the video format. We hope you enjoy it and if you do, please do like, subscribe and comment on the video. You can also let us know what you would like to see on the channel. It's still very raw, very new and we will improve as we post more stuff in the future. But until then we hope you'll support this new initiative :)

And with that introduction out of the way, we will just let you watch the video.

Click here: The Mamaearth IPO